Over the years, the labour, technological and economic markets in general have changed a lot. Today, it is not enough just to work hard to achieve success. With the current competition on the market, information noise and colourful advertisements that pop up from every corner of everyday life, you must not only be good at what you do, but above all, you must do it with the right approach and tools. Today, successful companies are thriving management boards, trained traders, great strategists and hours of training that are supposed to light the way for our services or product on the market. And as it usually happens, in this case necessity became the mother of invention, which is supposed to explain and facilitate all complicated economic, marketing and commercial processes. Namely, we are talking about explainer animation here.
What are explanatory animations?
One of the most willingly used tools in the process of training, building marketing campaigns or even sales are explanatory animations. These are short, substantive animations that are intended to explain the content to users in a clear and pleasant way. According to research conducted in 2007 by Tim N. Höffler and Detlev Leutner, animations are 71% better than content conveyed by static images or writing. That is why explanatory animations are more and more often used as an irreplaceable tool for conveying important content, training knowledge or even strategies. It is much easier to visualize a message when it is given in an animated form, moving, talking to us, than through charts, pictures, lectures. If we want our company’s team to work dynamically and be properly trained, we must make every effort to ensure that the content provided is not only substantive, but also easy to understand.
Who are explainer animations aimed at?
Explainer animations are a tool for conveying content to different members of each team. Regardless of whether you need to train your team on occupational health and safety, inform the management board about the introduced changes in the marketing strategy, or train an employee on the latest changes in the company’s specificity – animations will do it for you. It is also worth mentioning that explanatory animations will be an extremely useful intermediary for gaining customers who will appreciate professional and comprehensive translations of the operation of a new service or the introduction of changes. Each business meeting with such animations as the main point becomes not only more user-friendly, but above all, it is easier to remember and assimilate the most important points of the meeting. Explainer animations is a method that has been used by HR employees for several years to professionally and facilitate cooperation with the rest of the team. The use of this tool is now becoming a sign of concern for competences and the message inside the company, and outside, it is seen as a sign of investment in the company and a professional approach to the client